Welcome To Prime Foods

This is family business and founded 27/years ago as a rice trader and distributor in local market for all major exporters by selling them as packed product ready for shipment. The name of the firm was based on the goodwill and reputation of family members earned initially dealing as a rice trading and supply in local market. Initially, PF had a swift start with supply local market

Since 1983, PF owns major stakes in the local industry and is considered highly renowned and reputed for its quality products and commitments, so management decided to turn into the export in early 2006 to discover new horizons by expanding its operations to exports to major International Markets. 

PF is situated in Karachi with collaboration of rice mill that has state of the art technology and machinery used to process cargoes from initial stages of procurement till the final stages of packing and loading. Rice delivered by us is top quality, well-cleaned, textured, graded and inspected by our highly experienced Quality Assurance unit to make sure and never compromise at any stage of the process. We believe in staunch emphasis for investment in Research & Development in regards to technology and process development that are similar to standards followed anywhere in the world.
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Why Prime Food

As market places get increasingly competitive, it is natural for companies to look at more value-added, more cost-effective product offerings. PF is able to leverage its following strengths to offer an unmatched value proposition to the Private Label business: 

  • PF has acquired enormous processing/quality/packaging assurance capabilities and an extremely competitive product & range over the years.
  • Costs of Packaging in Pakistan are much lower than in developed markets. With a reduced, more cost-effective supply chain, PF is able to offer even higher cost savings to private label customers.
  • Pakistan already has a well developed pouch & PET packaging as well as canning industry and it is easy for PF to locally source/develop cost-effective packaging, tailor-made to the Private Label customers' requirements.
  • PF Commodity Risk Management capabilities enable it to insulate Private Label customers from the price fluctuation risks inherent to rice.
  • PF lower cost chain enables supermarket chains to pass on a discount to end consumers and still enjoy better margins compared to what they would get from other suppliers of Private label Rice. The supermarket chains can use lower retail price to discount competition and still enjoy better margins.
  • PF on a continuous basis keeps updated on regulatory requirements to make sure that PF is meeting the regulatory requirements of importing countries.
  • PF's motto to work with very low margins to be competitive, which gives good advantage to our valued buyers globally and they turning more volume with their required quality standards.

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Services Overview

To give maximum benefits to our esteemed customers, we have adopted a policy work with very low margins to be very competitive.

Contact Us

Review our current prices for all varieties of Pakistan rice and contact us for a free sample today.

Address:S.S.Chamber 707,
B-76 S.I.T.E.,Karachi-75600,Pakistan
Telephone:+ 92-213-2555053
Others:+ 92-213-2555054 
E-mail: info@primefood.com.pk